Advisor and
Non-Executive
Board Member
Elisabeth Henning
You are at the right place if …
You are a Technology Start-up, Scale up or SME
You follow an ambitious Growth and Expansion Strategy
You face sales underperformance
You have complex sales cycles
Ambitious growth plans often fail not because of the product – but because sales strategy hasn’t scaled.
Common patterns
Early-stage or scaling start-ups operate without a clear sales model
Inconsistent pipeline, unpredictable revenue
Weak product-market fit or poor go-to-market alignment
Missed targets despite great potential
High sales team turnover, low leadership continuity
Over-reliance on a few key clients or deals to fund the next phase
These aren’t execution issues – they’re strategy issues.
Leadership owns strategy. This is where I come in.
As a strategic sales advisor and non-executive board member I partner with leadership teams and founders to support them:
Challenge assumptions and sharpen the go-to-market approach
Ensure sales becomes a strategic growth driver, not a bottleneck
Why me?
With over 25 years in global leadership roles in IT and Tech at Microsoft, IBM, Oracle, Red Hat, and Iron Mountain, I bring:
- Proven leadership internationaler Vertriebsorganisationen (Verantwortung 100 Mio. USD)
- Track record across complex matrix environments (80+ team members)
- Deep experience with in high-pressure environments
- Hands-on delivery of GTM strategies, business launches and innovation rollouts – consistently ahead of the market
These companies are known for sales excellence, innovation, and operational intensity.
I’ve worked at the edge of innovation: managing disruptive tech, co-developing market-shaping solutions and ensuring revenue success through commercial clarity. My network spans decision-makers, investors and partners in Financial Services, Banking and Manufacturing.
I stay ahead of the curve by actively engaging with board-level peer communities and innovation-driven networks.
As a member of the Swiss Board Forum, Start-up Board Academy Alumni, Women for the Board, Board Owl, SICTIC and the League of Leading Ladies, and the League of Leading Ladies, I continuously exchange with thought leaders, monitor trend topics, and challenge my own perspective.
I combine:
Corporate precision with start-up agility
Strategic foresight with hands-on execution
Vision with deep operational know-how
I advise founders, boards, and CEOs who are ready to:
Treat sales as a core growth pillar, not a reactive function
Build for scale – with structure, culture and clarity
Make bold, informed decisions – based on a reliable sales pipeline
Let’s shape your vision and unlock sustainable growth.
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Active member of the following Board & Investor Communities:
